Established in 2018, at Kritika Murarka we create modern ethical clothing that portray the crafts and techniques of India, encapsulated in a global appeal.
We are a nichè luxury prèt wear brand that specializes in unconventional hand prints, textures, weaves & embroideries. Each collection is fresh and contemporary in
nature that is largely inspired by the rich art and culture across the world.

After completing her fashion course from the National Institute of Fashion Technology, Kritika worked for 2 years as a Sample Developer and Fashion Merchandiser for
European designers at a leading fashion export house in Kolkata. Thereafter she started her own label.

The brand's aesthetics are largely shaped by the designer's strong Indian roots and her modern outlook.